Brand identity is crucial in today’s highly competitive market. Companies invest significant resources in building and maintaining their brand to stand out among competitors. The mere sight of certain brand logos or icons can evoke strong emotions and associations in consumers’ minds. Take Apple, for example, with its iconic Apple logo and the widely recognizable iCloud icon representing its cloud services. These visual elements play a vital role in reinforcing brand recognition and loyalty. Consumers often develop a sense of trust and reliability towards brands they are familiar with, making branding a powerful tool for companies to connect with their target audience. Additionally, brands need to ensure consistency
