Google has long been a dominant force in the tech realm, constantly innovating and shaping the way we interact with information online. With the introduction of Google Plus, the tech giant sought to establish its presence in the realm of social media, aiming to rival established platforms like Facebook and Twitter. Despite Google’s vast resources and reach, Google Plus struggled to gain the same level of popularity and user engagement as its competitors. Over time, Google Plus evolved into a social media icon in its own right, albeit one that failed to live up to the initial hype. The lessons learned from Google Plus’s rise and fall