Pay-per-click (PPC) advertising is a digital marketing strategy in which advertisers pay a fee each time their ad is clicked. A widely utilized model, PPC enables businesses to drive traffic to their websites by displaying ads on search engines and platforms. Google Ads is one popular platform for PPC campaigns, offering diverse targeting options and ad formats tailored to specific goals. PPC can be a cost-effective way to boost brand awareness, increase web visibility, and generate leads. However, strategic planning, keyword research, and monitoring campaign performance are essential for maximizing ROI. In a competitive online landscape, leveraging PPC effectively can yield significant returns for businesses looking to connect with their target audience at the right moment and drive conversions.
